Copywriting means writing content for newspapers, radio, and television and on-road media for marketing and advertising purposes. Copywriting is not restricted to writing factually correct content, but also drafting the promotional material in a very creative and effective manner. In order to persuade the consumers to buy the products of their clients, advertising firms are always in need of quality copywriters, who are capable of producing the most effective content for promotions and marketing. To become a good and effective copywriter, one should follow certain rules and principles, including writing catchy headlines and promo lines, writing in a short and crisp manner, and writing with strong visualization skills. On the whole, all the work is done strategically in copywriting. Many educational institutes in India conduct courses in copywriting. After pursuing courses related to copy writing, one can directly enter the professional world and work as a copywriter for any advertising firm or marketing department of an organization.
Due to stiff competition in the advertising industry, many educational institutes have started offering courses related to this field, generally at the postgraduate and postgraduate diploma levels, to produce proficient copywriters. One can also get enrolled into certificate and short-term courses in copywriting. Fluency in grammar and vocabulary of the language are the essentials while opting for copywriting. In addition to this, he/she should have good sense of creativity and wit. Any graduate in any stream, from a recognized university, is eligible for choosing copywriting as his/her career.
The scope of copywriting is vast. Advertising agencies are always on a hunt for efficient copywriters who can convey their messages (about the product or service) in the most creative and effective manner. Apart from ad agencies, copywriters are also required for newspapers and by business firms. After starting off as a junior copywriter, one can become a senior copywriter in any reputed organization.
Top Colleges Offering UG/PG/Other Courses
Many educational institutes in India offer courses in copywriting, due to its mere popularity. Among the top institutes conducting programs in copywriting, some are: Institute of Copywriting, New Delhi; Centre for Research in Art of Film & Television (CRAFT), New Delhi; Pranah Institute of Advertising Copywriting, New Delhi; and Atlantis IMC, Mumbai.
A junior copywriter can earn around Rs. 7000 to Rs. 10,000 per month. Many leading advertising agencies pay anywhere between Rs. 15,000 and Rs. 25,000 a month to senior copywriters.